Zeum: Children’s Creativity Museum
San Francisco, CA

Zeum, a media based interactive museum in San Francisco engaged Gyroscope to develop a Master Plan for the future. Our task was to incorporate their new strategic goals for transformational growth and to develop new experiences and programs aligned with three core 21st century skills:
  • Creativity
  • Collaboration
  • Communication
Referred to as the ď3 CísĒ, these 21st century skills target critical thinking and problem solving, increase risk-taking, strengthen teamwork, and develop confidence to express oneís own unique point of view.

Gyroscope developed a new conceptual framework and exhibitions program that would integrate experiences for 3-5 year olds while retaining Zeumís core audience of 6-12ís.

Our work started with an on-line survey, a focus group, review of demographics and an internal assessment of existing exhibits. During the course of our work, our scope was expanded to include architecture designs for a new entrance, lobby, and arrival experiences.

Master Plan Completed: July 2010

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