Mid America Science Museum
Hot Springs, AR
Since it first opened in 1979, Mid America Science Museum has become a much beloved fixture in its community. But times change, and a visitor experience that was state of the art back then is no longer so today. In 2010, MASM retained Gyroscope to develop a new Visitor Experience Master Plan that redefines the Museum’s relationship to its community. The major goals are to create a strong outdoor experience on the Museum’s extensive site to appeal to the summer tourist market, and to create year-round indoor exhibits for locals, emphasizing personal learning and repeat visitation. The Museum used the new plan to leverage a $7.8 million grant from a major foundation.
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